The State Of Social Media 2020

State of Social Media Infographic 2020

The State Of Social Media 2020

As we move into a new decade, research shows that the use of social media only continues to increase. There are some 3.48 billion active social media users in the world today. That’s more than the World population in 1967 when The Beatles released Sgt. Pepper’s Lonely Hearts Club Band! And social media usage only continues to grow with a global total increase of 9% on 2018 alone.

Higher Ad Spend On Social Networks


Given the fractured state of broadcast television and the increased competition TV networks face from streaming TV services, more advertisers than ever are moving more of their ad spend to social platforms.

Where is that ad spend put to best use? Well, it depends on who your target audience is and where they tend to hang out.

When you create your social media marketing strategy it’s vital to target the right audience, at the right time with the right offer. Building customer avatars and buyer personas is a key element in helping put your ad spend to best use.

Which Networks Are Best For Your Ad Spend?


To help you on your way, we’ve compiled the following useful infographic. It details the state of social media demographics as we enter 2020. Who is using which platforms, how often and for how long? And are they making buying decisions as a result?

With this data to hand you can focus your marketing strategy on the platforms that matter to you and your target audience. Let’s take the data overwhelm out of the situation so you can home in on your ideal audience that little bit quicker.

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Check out the next Infographic in the series: 2019 Top 5 Facebook Video Statistics Interactive Graphic

About The Author

Alistair Dodds
My name is Alistair Dodds and I am the Marketing Director and Co-Founder of London based Digital Marketing Agency EIC Marketing. I have over 20 years of experience as an online marketer and business owner with clients in the USA and Europe.