The 2017 Video in Business Benchmarks


The 2017 Video in Business Benchmarks

No matter how long you’ve been a marketer, one thing is clear…video has never been hotter! It’s now the number 1 content type that users engage with.

So how do you go about using it effectively?

Well first off, are you using it? How frequently? What are your results like? How do they compare to your competitor’s results?

Vidyard recently compiled a report whereby they analyzed over 250,000 videos and 600 million video streams. It enables you to benchmark your results against both the marketing industry average and top performers.

To find out how your results compare, check your results against the metrics in the following graphics.

Our content marketing team have produced two versions should you wish to embed these on your blog. The first is an animated gif version and the second a static jpg. Choose which you prefer and feel free to embed on your blog.


2017 video in business benchmarks infographic

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Check out our next Infographic in the series: Top 8 Local Pack Finder Ranking Factors

Check out our previous Infographic: Top 5 Facebook Video Statistics 2016

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