SEO Audit for higher rankings & more traffic

SEO Audit.

Do you want to increase the amount of traffic you receive from Google and Bing? If so you need two vital SEO components to be in place. One is backlinks to your site from other websites. The other is onsite technical SEO proficiency. And that’s where our SEO Audit London service is key!


You need to ensure your website is technically proficient and meets Google’s technical requirements if you want to rank well and receive serious amounts of search traffic. This is where our SEO Audit London service can be of vital importance to you.


Many websites have Technical SEO issue’s they are unaware of. It can be challenging to identify and fix if you are not a specialist. And whilst the majority of web designers and developers know some of the technical specifications, they often miss some requirements as Technical SEO audits are not their strong point. That’s why our SEO Audit London service can prove invaluable.

seo audit london

SEO Audit London Service


There are any number of Technical SEO issues that can affect your site and harm your potential rankings. With our SEO Audit London Service, we perform the equivalent of a car MOT on your site.


Our checklist of over 140 points provides a thorough analysis and evaluation. The aim is to get your site back to optimum performance to give you the best chance of ranking at the top of Google and Bing.


SEO Audit London Checklist


The following is a sample of the kind of issues we will investigate for you during any SEO Audit London process:

  • Page Speed
  • Canonical Tag
  • Site Security
  • Mobile Friendly
  • Sitewide Crawlability of Pages
  • HTTP Status Codes
  • Meta Tag Implementation
  • Robots.txt File
  • JS and CSS Blocking
  • Site Structure
seo audit service

SEO Audit London Details


Page Speed

In order to rank in search engines, your site should be reasonably fast. It’s important from both a User Experience (UX) and SEO standpoint.


Users have come to expect websites to be fast loading. As more people access the internet through mobile devices than ever before, poor site speed can be an SEO and user experience (UX) killer.


Google has been using site speed in their algorithms since 2010. Since 2018, the site speed on mobile devices has become an important signal.


Canonical Tag

The canonical tag helps Google know which version of your page to serve, i.e. the http://, the http://www, the https://, the https://www, etc. You need to get this tag added to every page of your site.

seo audit london

Site Security

A secure “https” SSL certificate needs to be applied to your website.  Without the SSL, you are leaving the communications between your site visitors and your server open to being intercepted by hackers. 


Google has taken the decision to preference rankings based on whether sites are secure with the implied intention that all sites will gradually move to https status in the near future.  As such, right now it not only negatively impacts your Google ranking but no doubt can scare would-be clients away as well. 


Chrome users, for example, will see a warning in their browser advising your site is not secure.  This is off-putting and can affect conversion/enquiry rates.  As such, this needs addressing ASAP.


“A 2019 survey of 1,324 UK adults found that 46 percent said that they would not enter their names or financial information into a site that was not secure. And 64 percent of that group said they would leave the site “instantly.”



seo audit service

Mobile Friendly

If your website has not been built without a mobile responsive design, the user experience will be poor for potential customers/clients. As such, you’ll have a far lower conversion rate than if your site was mobile responsive.  As a result, Google will lower your search rankings thus reducing the potential number of customers/clients who will be finding your site in the first place. 


Sitewide Crawlability of Pages

This refers to whether Google can access the pages on your site that you want it to find, to see what’s on those pages, and index the content on them.


There’s a difference between Google being able to find a page, read it and being allowed to index that page and put it in its index. If Google can’t crawl your site’s pages, it won’t be able to save your page’s content in its index. So we need to make sure all your valuable content is reachable for Google.


HTTP Status Codes

We’ll investigate whether your developers have correctly implemented 301 redirects. This is like providing a forwarding address to Google for any pages that have been deleted. We’ll also ensure that any such 404 pages are highlighted so they can be 301’d to the correct new location.


Meta Tag Implementation

Correct use of the title tag, meta description, meta robots, canonical and hreflang tags. We’ll look at your index/noindex and follow/nofollow implementation to ensure that all pages that should be indexed are being indexed. That all pages that should not be indexed are not indexed, and that all links that should be followed or not followed are implemented correctly.

seo audit plan

Robots.txt File

This file acts as a gatekeeper to search engines. It effectively tells them what pages they are allowed to index. It’s a first port of call for search engine spiders so they know which parts of the site they are permitted to index and which they are told to stay away from.


As such, you need your robots.txt file to be correctly implemented or else you could be blocking the likes of Google and Bing from indexed pages of your site you want them to.


JS and CSS Blocking

JavaScript (JS) and CSS blocking can hinder a proper indexation of content on a web page. Just like with the robots.txt, you want to ensure Google can correctly index and render all the JS and CSS you want them to. Otherwise you could again be leaving valuable content out of the index.


Site Structure

Think of your website like a pyramid with your Homepage at the top. Next comes your category pages followed by your product pages (for eCommerce sites) and finally your blog.


The larger your site footprint (pages indexed), the more pages are internally linking to your homepage and category pages as these should be in your run of site navigation. So, assuming you’ve keyword optimised your category pages, you’re giving yourself the best chance of ranking for said pages if the rest of your SEO plan is correctly implemented.


SEO Audit London Service


We’ve been in the SEO game since before it had an official name and been conducted SEO audits for most of that time. As such, we have the experience and expertise to identify the issues your site is facing and put in place a plan to correct them.


So call us today on 0203 538 8437 or email us at and we’ll be happy to undertake an SEO audit for you so you can enjoy peace of mind and obtain the maximum traffic your site so richly deserves.


EIC Client Testimonials


But don’t just take our word for it. Here’s what our clients have to say about our work and results…

Our experience with EIC has been nothing short of fantastic. Strategy, planning and execution have all been second to none. Our social media, remarketing, email marketing and PPC campaigns have all gone above and beyond the KPI's we originally set. And the creative content throughout has been superb.Great team to work with. Really could not recommend them enough.
Great experience with the team, very fast and professional, great communication and most of all fantastic output.
"We have received terrific reviews on the deck you prepared for us. Someone who had seen our original presentation and then saw the one you revised for us has asked for your contact information."
Best around
Love working with Ben and EIC!
Can’t recommend highly enough. Creative design with quick delivery!
EIC is great to work with. Very attentive, able to handle quick turnarounds and translate creative direction well. Highly recommend.
Very helpful, and understood what I wanted for my website. Glad I went with E.I.C.
EIC are the best around. Have helped me in many aspects of the different businesses I am involved in.True insight and understanding of a complex environment and landscape.Can’t recommend enough.
Great company to work with really helpful and honest, which is nice to know in an industry which is confusing to many. I would thoroughly recommend if your looking to take your company to bigger and better things.
Really grateful for the team at EIC helped me improve my ROI on e-commerce. Wish I could give them more than five stars!
Great team, professional and reliable service delivery.
Great company!!! Really helped my business grow, reccomend
Created a website for me. Fast, efficient and extremely professional. Very happy with the end product. Would highly recommend to anyone!
Got something for everyone! Great service.
Their understanding of the digital landscape was amazing and their execution of what they delivered was professional and worth every penny!
Truly phenomenal service throughout every step of the process. Team was impeccable, very grateful to everyone involved!
The team helped me greatly to develop my ecommerce and increase my social media coverage