Were you just searching on Google for something like “remarketing agency”, “retargeting agency”, “facebook remarketing”, “facebook retargeting”, “google remarketing” or something similar? If so you’ve come to the right place.
EIC Remarketing / Retargeting Services Explainer Video
In the following short video, we explain just what goes into creating a successful Remarketing / Retargeting campaign. Press play and enjoy!
Retargeting/remarketing is proven to be one of the most cost-effective and high ROI generating tools in the Digital Marketing tool kit. Why? Well…
- Just 2% of online shoppers will make a purchase on their first visit to an eCommerce site. That means a huge 98% of your site visitors leave without completing a purchase. Retargeting is the proven way to get them back and complete a sale. In fact…
- Website visitors who are retargeted with display ads are more likely to convert by 70%. More specifically…
- MailChimp research shows that a combination of email and Google remarketing increases sales by 107%. And that makes perfect sense when you consider…
- Retargeting via the Google Display Network will see your ads reach over 90% of ALL internet users!
So all in all, what we like to call a no brainer Digital Marketing tactic!
Why EIC Remarketing Agency London?
- Proven track record of positive remarketing ROI,
- Facebook, Instagram, YouTube, Google Display Network (GDN) and 3rd party Remarketing expertise,
- Over 40 years of combined in-depth experience,
- Excellent personalised customer service,
- In-depth reporting,
- Winning Remarketing campaign optimisation strategies.
Remarketing Agency London EIC Marketing
As a specialist remarketing agency based in London, we can help ensure you get your ads in front of your site visitors and help guide them to complete a sale or lead inquiry. It’s all about ensuring you deliver the right message to the right people at the right time. And there are a whole host of options we can deploy for you to help ensure this happens.
Recent EIC Social Media Retargeting Agency Ad Creative
Here’s a playlist of some of our recent social media retargeting ad creative for clients. Want us to get started on some retargeting creative for you?
Then call us on 0203 538 8437 or email us today at info@everincreasingcircles.com to see what retargeting strategies we recommend for your website.
Remarketing / Retargeting Options
As London’s #1 remarketing agency, we can offer you the following retargeting options.
- Advanced Sequential Retargeting
- Dynamic Remarketing / Retargeting – Google & Facebook Dynamic Ads
- Google Display Network (GDN)
- Video Remarketing / Retargeting – YouTube
- Standard Remarketing / Retargeting – Banner Display Retargeting
- Email Remarketing / Retargeting
Why Advanced Sequential Retargeting?
Let’s be honest, retargeting has got a bit of a bad rep in recent times. What with concerns around customer privacy and the repetition of some campaigns, many consumers find them to be invasive and annoying. And that’s not something any brand wants to be associated with.
But here’s the killer…retargeting is one of the highest, if not the highest, ROI options available in the paid ads toolkit.
So how do you strike the right balance between privacy concerns and repetition whilst safeguarding that ROI generator?
The answer: Sequential Retargeting Campaigns!
With sequential retargeting, you can personalise the shopping experience for your potential customerS. You can tell your brand story through imaginative and engaging short videos and images. All whilst keeping it relevant to the stage of the sales funnel your prospect is in.
In short, you’ll deliver the right ad, at the right moment with the right matching offer to where your customer is in their buying journey.
The bonus of course…it will do all this whilst continuing to drive unprecedented ROI!
The 5 Advanced Sequential Retargeting Steps
Step 1: Keep Ads relevant to the buying stage.
Ensure your prospects see ads that are relevant to where they are in the buying journey.
Step 2: Avoid repetition
People go on social media for fresh and engaging content. Make sure your ads match that desire and are non-repetitive.
Step 3: Sequence your ads
Create ads that tell your story in an engaging sequence. You want them to evolve like a story over a short period of time.
Step 4: Match with other marketing
Use signals from your email and UGC campaigns to further personalise the customer journey.
Step 5: Think beyond ROAS
ROAS is vitally important, but also measure repeat purchases, conversions and revenue growth as your campaign evolves.
Conclusion: Advanced Sequential Retargeting ensures your brand stands out from the crowd and delivers unbeatable ROI!
Remarketing Agency Options
Dynamic Remarketing / Retargeting – Google & Facebook Dynamic Ads
Dynamic remarketing/retargeting ads allow you to automatically show product or service ads to site visitors who viewed said products/services without making a purchase or inquiry.
They are a great way to close a sale as you can automatically include a coupon code, cross-sell deal or exclusive bonus to get people to take a final desired action. For fence-sitters, this can be a great final push to get them over the line and convert into paying customers.
As a result, they tend to produce a very high ROI and ROAS…typically pennies in ad spend per sale!
Google Display Network (GDN)
Remarketing on the Google Display Network (GDN) allows you to place ads in front of people who browsed your website or app without making a purchase or inquiry.
By placing your ads on the Google Display Network you open up the opportunity to advertise on over two million websites around the world. Essentially, wherever your site visitor goes on the web, your ads go with them given the vast reach of the GDN.
Not only that, but the GDN also allows your ads to appear again when past site visitors search on Google for related products or services.
As such, it provides a further great remarketing opportunity to help you close a sale or inquiry.
Video Remarketing / Retargeting – YouTube
Video remarketing gives you the opportunity to display ads to people who have engaged with your YouTube videos. As YouTube is owned by Google, this includes YouTube and the Google Display Network of some two million-plus websites.
Videos are the most engaging content available to us as Digital Marketers. Research shows that the human brain will process the content of a video 60,000 times faster than it will when reading text. Not only that, but it helps create an emotional connection with your audience which is a compelling means of engagement.
As such, video remarketing is one of the most powerful tools available in the retargeting tool kit.
Standard Remarketing / Retargeting – Banner Display Retargeting
If the two million-plus sites that use the Google Display Network are not a wide enough audience for you, then additional banner display retargeting is a further option.
Via third party brokers, banner display retargeting allows us to place your ads on an equally huge network of websites. Be it national and local newspapers, online magazines, forums, blogs, you name it.
This can be a great complementary campaign especially in markets with a longer sales funnel process. In fact, research shows that the typical consumer needs seven exposures to a brand before name recognition kicks in. Banner display retargeting is a great way of achieving said name recognition in a short time frame.
Email Remarketing / Retargeting
As mentioned previously, MailChimp research shows that a combination of email and Google remarketing increases sales by 107%. Email remarketing allows you to automatically send an incentivised email to cart abandoners within the first hour of cart abandonment.
Which is significant when you consider the research undertaken at the Massachusetts Institute of Technology (MIT) which shows that your chances of re-engaging a lead drop by 10x if your follow up occurs more than an hour after your first interaction with a potential customer.
As such, email remarketing gives you the added bonus of providing to the minute remarketing options.
Facebook & Google Remarketing Agency
So as you can see, there are a large range of excellent remarketing options available to you. We highly recommend this Digital Marketing strategy as it is a proven way to deliver positive ROI.
After all, when you’ve spent so much time and money getting someone to your website only to see them leave without making a purchase of inquiry, it makes perfect sense to make a follow-up offer to help close a sale.
As a Facebook & Google Remarketing Agency with a proven track record of sales via this medium, we are here to help take your remarketing campaign to the next level. Call us on 0203 538 8437 or email us today at info@everincreasingcircles.com to see what strategies we recommend for your website.
EIC Remarketing Agency Client Testimonials
But don’t just take our word for it. Here’s what our clients have to say about our work and results…
