PPC.

Were you just searching on Google for “PPC Agency London”, “PPC Management Agency”, “PPC Marketing Agency”, “PPC London”, “London PPC Agency” or something similar? If so you’ve come to the right place.

 
 

Why EIC Marketing PPC Agency London?

  • Proven track record of positive PPC ROI,
  • Google Ads, Facebook, Instagram, and YouTube PPC expertise,
  • Over 40 years of combined in-depth experience,
  • Excellent personalised customer service,
  • In-depth reporting,
  • Winning PPC campaign optimisation strategies.
 
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PPC Agency London – EIC Marketing

As a full-service London PPC Agency we have the team and experience to take your campaigns to the next level. Whether you’re looking for help with your Google Ads account, Google Display Network (GDN) campaigns, Facebook and Instagram PPC campaigns, Bing, YouTube or more, we’ve got you covered.

 
   

London PPC Agency Paid Search Campaign Options

PPC Campaigns are a part of the Search Engine Marketing mix. They can be a great compliment to an SEO campaign or work perfectly well independently. 

Paid search marketing provides you with the opportunity to advertise in the ads sections on search engines such as Google and Bing. You can pay per click or per call (literally for each someone calls your phone number via the ads).

Alternatively, you can have your ads appear on a partner site in the Google Display Network (GDN). You can do this by paying for impressions. And even when retargeting your site visitors. That is those people who left your site without taking a specified action. Whether that be making a purchase or completing a contact form.

 
   

Google Ads (formerly Adwords)

With Google Ads you can get in front of people who are actively searching for the products or services you offer. It’s a great place to be as your prospects have already identified a problem they need a solution to. As such they are either in the research phase or ready to buy. Both phases are worth targeting.

You can target your ads based on the way people are searching.

  • Broad Match = Google will display your ads in front of people who are searching for keywords closely related to your main list of keywords. So, for example, synonyms, plurals, misspellings, and anything else Google deems to be a relevant variation.
  • Phrase Match = These are keywords that closely relate to your chosen keywords but with an additional keyword before or after.
  • Exact Match = If you want your ads to appear in front of people who search for the keywords you have researched and selected, then this is the option for you.

Thorough keyword research at the start of any campaign is essential in order to ensure it’s a success. You need to find the keywords with high intent, that are highly relevant to your product or service. And we can help do this for you.

 
   

Google Shopping

Google Shopping Ads are product listing ads (PLAs) that appear on Google’s Search and Shopping results. These product-related ads are great opportunities for eCommerce clients as you can:

  • Feature your products at the top of Google’s search results above organic keyword results.
  • Include images of the products.
  • Include extra info that can help increase engagement an interest, including your prices, customer reviews, and special offers.

As a result, they are a great option for eCommerce clients to consider as part of your digital marketing mix.

So call us today on 0203 538 8437 or email us at info@everincreasingcircles.com. We’ll be happy to help develop a winning PPC strategy for you. So you too can enjoy this highly profitable sales channel. EIC Marketing – The London PPC Agency you can bank on!

   
Best around
Isaac
Isaac
Love working with Ben and EIC!
Pranay Srinivasan
Pranay Srinivasan
Ben made me a video for Instagram. It was amazing. Such high quality production!!
Jack Morgan
Jack Morgan
Can’t recommend highly enough. Creative design with quick delivery!
linda duffey
linda duffey
EIC is great to work with. Very attentive, able to handle quick turnarounds and translate creative direction well. Highly recommend.
Adrienne Lahens
Adrienne Lahens
Fast, efficient and amazing creative expression which is the thread that runs through all their work. Zarity Media has been working alongside EIC for over six months and the projects they have delivered on have been diverse, every one executed with utmost proficiency
Luka Zak
Luka Zak
Very helpful, and understood what I wanted for my website. Glad I went with E.I.C.
Scott Mckee
Scott Mckee
EIC are the best around. Have helped me in many aspects of the different businesses I am involved in. True insight and understanding of a complex environment and landscape. Can’t recommend enough.
Oliver Ward
Oliver Ward
Great company to work with really helpful and honest, which is nice to know in an industry which is confusing to many. I would thoroughly recommend if your looking to take your company to bigger and better things.
James Plumb
James Plumb
Really grateful for the team at EIC helped me improve my ROI on e-commerce. Wish I could give them more than five stars!
Harry Speers
Harry Speers
Great team, professional and reliable service delivery.
Eddy Blessing Eka
Eddy Blessing Eka
Great company!!! Really helped my business grow, reccomend
Bailey Nicklen
Bailey Nicklen
Created a website for me. Fast, efficient and extremely professional. Very happy with the end product. Would highly recommend to anyone!
alex shafiq
alex shafiq
Got something for everyone! Great service.
Scarlett Ozetem
Scarlett Ozetem
Their understanding of the digital landscape was amazing and their execution of what they delivered was professional and worth every penny!
peter sansom
peter sansom
Truly phenomenal service throughout every step of the process. Team was impeccable, very grateful to everyone involved!
Honor Teideman
Honor Teideman
The team helped me greatly to develop my ecommerce and increase my social media coverage
Jesus Alonso
Jesus Alonso
 
 

 
 

 
   

PPC FAQ’s

 

What is pay per click and how does it work?

Pay Per Click (PPC) is a digital advertising model in which businesses pay on each occasion a user clicks on one of their ads. The business is only charged when someone clicks on the ads and are not charged for any related impressions. The most popular platforms for PPC advertising include Google Ads, Bing Ads, and Facebook Ads.

 
What is a pay per click campaign?

A Pay Per Click (PPC) campaign is when you set up an ad account with one of the main service providers, like Google Ads, and pay to target ads at your target audience. With Google Ads, these are typically keyword led Retargeting and Google Display Network (GDN) campaigns.

With Facebook Ads, you can target all kinds of different campaign type outcomes. That can include Lead Ads, Traffic, Engagement and Retargeting to name but a few. The difference with Facebook Ads is that you need to manually choose to target per click rather than impressions.

 
Does pay per click really work?

Absolutely! PPC campaigns are so effective that they are how Google and Facebook make the majority of their income. With the right strategy, research, planning, and split testing, PPC campaigns can be highly profitable and scaleable. It’s why they are one of the most in-demand Digital Marketing services.

 
How much is pay per click advertising?

It really depends on how competitive a niche you are targeting. In highly competitive markets like insurance and financial services, you can be paying upwards of £50 PPC. However, those high rates are justified because of the high Lifetime Value (LTV) associated with clients in those industries.

In less competitive and lower LTV associated industries you can be paying pennies per click. It really depends on the market you’re aiming to target.

The PPC price in someways is irrelevant as the determining factor of any campaign is whether you can make a positive Return On Investment (ROI) and Return On Ad Spend (ROAS). If you can, then the ends justify the means.

As a benchmark, our typical SME clients will average a spend of between £3,000 to £15,000 per month on PPC ads.