PPC Management Services for
more traffic & conversions


Were you just searching on Google for “PPC Agency London”, “PPC Management Agency”, “PPC Marketing Agency”, “PPC London”, “London PPC Agency” or something similar? If so you’ve come to the right place.

ppc agency london

Why EIC Marketing PPC Agency London?

  • Proven track record of positive PPC ROI,
  • Google Ads, Facebook, Instagram, and YouTube PPC expertise,
  • Over 40 years of combined in-depth experience,
  • Excellent personalised customer service,
  • In-depth reporting,
  • Winning PPC campaign optimisation strategies.

EIC PPC Services Explainer Video


In the following short video, we explain just what goes into creating successful PPC campaigns. Press play and enjoy!


PPC Agency London – EIC Marketing


As a full-service PPC Agency in London, we have the team and experience to take your campaigns to the next level. Whether you’re looking for help with your Google Ads account, Google Display Network (GDN) campaigns, Facebook and Instagram PPC campaigns, Bing, YouTube or more, we’ve got you covered.

PPC London

London PPC Agency Paid Search Campaign Options


PPC Campaigns are a part of the Search Engine Marketing mix. They can be a great compliment to an SEO campaign or work perfectly well independently. 


Paid search marketing provides you with the opportunity to advertise in the ads sections on search engines such as Google and Bing. You can pay per click or per call (literally for each someone calls your phone number via the ads).


Alternatively, you can have your ads appear on a partner site in the Google Display Network (GDN). You can do this by paying for impressions. And even when retargeting your site visitors. That is those people who left your site without taking a specified action. Whether that be making a purchase or completing a contact form.

ppc management agency london

Google Ads (formerly Adwords)


With Google Ads you can get in front of people who are actively searching for the products or services you offer. It’s a great place to be as your prospects have already identified a problem they need a solution to. As such they are either in the research phase or ready to buy. Both phases are worth targeting.


You can target your ads based on the way people are searching.

  • Broad Match = Google will display your ads in front of people who are searching for keywords closely related to your main list of keywords. So, for example, synonyms, plurals, misspellings, and anything else Google deems to be a relevant variation.
  • Phrase Match = These are keywords that closely relate to your chosen keywords but with an additional keyword before or after.
  • Exact Match = If you want your ads to appear in front of people who search for the keywords you have researched and selected, then this is the option for you.

So, for example, as a London based PPC agency, we run exact match campaigns to attract prospective clients to our service offering. We target terms like PPC agency London, PPC management agency London and PPC marketing London to name but a few. It’s a highly effective means of demonstrating our expert skillset as we practice what we preach!


Thorough keyword research at the start of any campaign is essential in order to ensure it’s a success. You need to find the keywords with high intent, that are highly relevant to your product or service. And we can help do this for you.

ppc marketing agency London

Google Shopping


Google Shopping Ads are product listing ads (PLAs) that appear on Google’s Search and Shopping results. These product-related ads are great opportunities for eCommerce clients as you can:

  • Feature your products at the top of Google’s search results above organic keyword results.
  • Include images of the products.
  • Include extra info that can help increase engagement an interest, including your prices, customer reviews, and special offers.

As a result, they are a great option for eCommerce clients to consider as part of your digital marketing mix.


The EIC PPC Management Google Ads Strategy

We believe in transparency and helping you to understand what is going on in the background. Two-way communication is, in fact, an essential part of the process.


For whilst we will be able to measure click-throughs, conversion rates and, in the case of eCommerce clients, sales values, your expert industry insights are also invaluable through the campaign optimisation process.


As such, we’re always happy to discuss our strategies, thinking, split testing and results. Here is but a brief overview of some of the steps involved.


Step 1: Workout A Realistic Budget


This can be a lot harder than you might think. It’s not a case of simply saying “well we’ve got £2,000 available per month, let’s give that a go and see what comes from it”.


It will depend on your industry, target locations and how competitive, and thus expensive, the keywords are. In some industries, £2,000 may be far more than is needed. Whereas in others, £2,000 will barely get you started as keywords can vary in price from a few pennies up to hundreds of pounds at a time.


That’s why budget forecasting is an essential part of the process. We’ll calculate the average conversion rates and CPC’s in your niche in order to forecast:

  • How much you will need to budget for on a month to month basis,
  • The number of conversions you can expect for your monthly budget,
  • An outline Return On Ad Spend (ROAS).
Analytics dashboard

Step 2: Select Ad Network


Next, we’ll select the most appropriate network for your budget and target outcome. Be it Google Search, the Google Display Network (GDN), Google Shopping or YouTube, we’ll match the ad network that will achieve your goals on budget.


With a sufficient budget, we can target more than one platform at a time.


Step 3: Keyword Research And Selection


This is the core element of any campaign. Unless you are the brand leader with an open budget, we’ll want to avoid selecting the most basic catch-all terms in your niche.


Whilst they can work out for some companies, you really need to think about user intent and where you want to position yourself in the sales funnel.


When people search for broad generic terms they’re generally in the early stages of investigation. As such you can waste a lot of budget targeting people before they have a clear idea of what they are looking for.


Instead, finding higher intent, lower volume and competition keywords can be a great way to go. We use a number of specialist software tools to determine each of these factors to take the guesswork out of the decision-making process.


That’s why you may well have found us after searching for something like PPC Agency London, PPC London, PPC Management Agency London and London PPC Agency. Those are all keywords we know are at the right search volume, CPC and average conversion level to be profitable.


There will be similar terms in your industry. We just need to find them for you and target them.

user search intent

Step 4: Build Focused Ad Groups


Focused ad groups increase your quality score substantially. This, in turn, will lower your cost per acquisition (CPA) whilst improving your click-through rate. What’s not to like?


Step 5: Write Compelling Ad Copy and Optimise Your Landing Pages


Your ad copy and landing pages need to work cohesively together. They are what helps to drive the click and conversion. So they need to marry the intent of the users’ search term with the copy in your ad whilst providing a valuable answer and solution on your landing.


This is an essential part that we will focus on as part of any campaign with you.


Again you may have noticed that this landing page has dealt repeatedly with providing comprehensive answers to the search terms PPC Agency London, PPC London, PPC Management Agency London and London PPC Agency. The reason being we’ve attempted to satisfy your search intent by providing an outline of our services and strategies.


There will be a similar strategy involved for your own PPC campaign. And oftentimes, the landing page will not need this level of text. A simple enquiry form, bullet point USP’s and explainer video can suffice. We just follow where the conversion metrics take us to find the optimum landing page solution!


Take Action Now


So call us today on 0203 538 8437 or email us at info@everincreasingcircles.com. We’ll be happy to help develop a winning PPC strategy for you. So you too can enjoy this highly profitable sales channel. EIC Marketing – The London PPC Agency you can bank on!


EIC Client Testimonials


But don’t just take our word for it. Here’s what our clients have to say about our work and results…

Our experience with EIC has been nothing short of fantastic. Strategy, planning and execution have all been second to none. Our social media, remarketing, email marketing and PPC campaigns have all gone above and beyond the KPI's we originally set. And the creative content throughout has been superb.Great team to work with. Really could not recommend them enough.
Great experience with the team, very fast and professional, great communication and most of all fantastic output.
"We have received terrific reviews on the deck you prepared for us. Someone who had seen our original presentation and then saw the one you revised for us has asked for your contact information."
Best around
Love working with Ben and EIC!
Can’t recommend highly enough. Creative design with quick delivery!
EIC is great to work with. Very attentive, able to handle quick turnarounds and translate creative direction well. Highly recommend.
Very helpful, and understood what I wanted for my website. Glad I went with E.I.C.
EIC are the best around. Have helped me in many aspects of the different businesses I am involved in.True insight and understanding of a complex environment and landscape.Can’t recommend enough.
Great company to work with really helpful and honest, which is nice to know in an industry which is confusing to many. I would thoroughly recommend if your looking to take your company to bigger and better things.
Really grateful for the team at EIC helped me improve my ROI on e-commerce. Wish I could give them more than five stars!
Great team, professional and reliable service delivery.
Great company!!! Really helped my business grow, reccomend
Created a website for me. Fast, efficient and extremely professional. Very happy with the end product. Would highly recommend to anyone!
Got something for everyone! Great service.
Their understanding of the digital landscape was amazing and their execution of what they delivered was professional and worth every penny!
Truly phenomenal service throughout every step of the process. Team was impeccable, very grateful to everyone involved!
The team helped me greatly to develop my ecommerce and increase my social media coverage





What is pay per click and how does it work?

Pay Per Click (PPC) is a digital advertising model in which businesses pay on each occasion a user clicks on one of their ads. The business is only charged when someone clicks on the ads and are not charged for any related impressions. The most popular platforms for PPC advertising include Google Ads, Bing Ads, and Facebook Ads.

What is a pay per click campaign?

A Pay Per Click (PPC) campaign is when you set up an ad account with one of the main service providers, like Google Ads, and pay to target ads at your target audience. With Google Ads, these are typically keyword led Retargeting and Google Display Network (GDN) campaigns.

With Facebook Ads, you can target all kinds of different campaign type outcomes. That can include Lead Ads, Traffic, Engagement and Retargeting to name but a few. The difference with Facebook Ads is that you need to manually choose to target per click rather than impressions.

Does pay per click really work?

Absolutely! PPC campaigns are so effective that they are how Google and Facebook make the majority of their income. With the right strategy, research, planning, and split testing, PPC campaigns can be highly profitable and scaleable. It’s why they are one of the most in-demand Digital Marketing services.

How much is pay per click advertising?

It really depends on how competitive a niche you are targeting. In highly competitive markets like insurance and financial services, you can be paying upwards of £50 PPC. However, those high rates are justified because of the high Lifetime Value (LTV) associated with clients in those industries.

In less competitive and lower LTV associated industries you can be paying pennies per click. It really depends on the market you’re aiming to target.

The PPC price in someways is irrelevant as the determining factor of any campaign is whether you can make a positive Return On Investment (ROI) and Return On Ad Spend (ROAS). If you can, then the ends justify the means.

As a benchmark, our typical SME clients will average a spend of between £3,000 to £15,000 per month on PPC ads.