Instagram Marketing Agency Tips – Why Instagram Videos Rule!

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Instagram Marketing Agency Tips – Why Instagram Videos Rule!


Just like video killed the radio star, now video is killing the static picture star, on Instagram anyway! While the platform originally started as a photo-sharing network, it’s now video that rules supreme.

With everything from live videos, IGTV, and stories available for use, brands can engage their audience in multiple compelling ways. For those brands offering an e-commerce solution, developing an engaged Instagram audience is key. Because survey research shows that on average 79% of viewers search for more information, 37% visit the online store, and 46% make a purchase after seeing a product or service on Instagram.

And with the average engagement rate for videos growing faster than the average engagement rate for images, videos offer a great way of effectively demoing the product or service.

Hope that helps. Make sure to follow us on Instagram and Facebook for more top money-making tips and look out for another lesson very soon. Bye!


About The Author

Alistair Dodds
My name is Alistair Dodds and I am the Marketing Director and Co-Founder of London based Digital Marketing Agency EIC Marketing. I have over 20 years of experience as an online marketer and business owner with clients in the USA and Europe.