Influencer Marketing.

influencer marketing agencies

As one of London’s leading influencer marketing agencies, we have built a highly successful model. It allows our clients to maximise their spend and produce winning ROI.

We don’t own any accounts; we don’t target any particular niche and we don’t have any exclusivity deals within our vast network of influencer contacts.

Instead, we work with influencers who have been tried and tested. We have access to over 20,000 influencers (including micro-influencers). In addition, we work with a handful of carefully selected partner agencies to ensure the right fit for all our client’s needs.

Why EIC Influencer Marketing Agency

  • Proven track record of positive Influencer Marketing ROI,
  • Google Ads, Facebook, Instagram, and YouTube PPC expertise,
  • Over 40 years of combined in-depth experience,
  • Excellent personalised customer service,
  • In-depth reporting,
  • Winning Influencer Marketing campaign strategies.
  • Simply better than other influencer marketing agencies!

Influencer Marketing Agency London

In just a few years, Influencer marketing has established itself as one of the most dominant forces in the online marketing space with various sources estimating the spend in the US alone was over $2bn in 2018.

With success comes various pain points and issues that people will face. Fake followers, fake metrics, algorithm changes, exclusivity deals, poor content & lack of true marketing experience are all issues that plague both agencies and the clients looking to use the services.

influencers agencies

As one of the leading influencer marketing agencies in London, we pride ourselves on providing ROI focused marketing solutions. With that comes a unique approach to problem-solving and extreme emphasis on transparency.

Each and every one of our influencers have been tried and tested. If any of our roster don’t fit the mould, we have access to over 20,000 influencers (including micro-influencers). In addition, we work with a handful of carefully selected partner influencers agencies to ensure the right fit.

We insist on doing a full audit of each creator we run campaigns with. And we have had some serious success in the process!

Here are some examples of our influencer marketing work:

 

EIC x AJ Mitchell 

 

We partnered up with a media network that has embraced meme culture to the max! In fact, they are THE largest meme network in the world. They have over 40M genuine followers in their network and a solid foundation of case studies. We generated over 4.2M unique video views, 221,755 likes & 5,222 comments for artist AJ Mitchell.

AJ’s team informed us that it had been “AJ’s most successful advertising format across the board. We had more profile visits, streams and campaign impressions per dollar spent than any other verticle.”

 

EIC x Burrito Blanket

 

Dropshipping has become a popular method of monetising social media and online audiences. So we decided to try our hand at doing some ourselves.

With a handful of our in-house team and a few spare hours in-between client campaigns, we generated over $2,000 in gross profit. We had a logo, website & campaign up within 48 hours of noticing a surge in online content based around Burrito Blankets.

This particular campaign was an in-house challenge for our team. It was about generating as much revenue as possible with a tight budget and limited resources to hand. The team had 6 working days to build the site, create the social content, design the logo, brand the product, source a supplier & market the product.

The results were great, the customers were satisfied, and the team managed to generate a stunning ROI 236%.

 

EIC x ­The Q

 

We partnered with The Q, an interactive trivia app, to drive downloads and increase their user base. The strategy was based on offering white label quiz shows to large influencers with a demographic that would be interested in an app of this sort.

Having successfully launched one show, they soon launched a second & before long we had 4 shows per week being broadcasted live on the app.

 

The Result?

 

201,000 link clicks, 10,658 app downloads & 8,136 new unique users on the app tuning into their quizzes week in week out. We fast became their most successful marketing channel. And the accounts we put forward featured on the first two photos on their app store listing.

The average CPI (Cost per Install) in the US stands between $2.50 – $3.00. We managed to deliver the campaign for under $1.50 per install.

The brand has since asked us to co-produce a new native application. It will be based around the same concept to launch in the UK market.

 

Influencer Marketing Agencies Solution – The EIC Way!

If you’re looking to take your brand to the next level & make it the product or service that everyone’s talking about, give us a call on 0203 538 8437. As one of the leading influencer marketing agencies in London, we have the know-how to make your campaign the success it deserves to be.

 
 

Best around
Isaac
Isaac
Love working with Ben and EIC!
Pranay Srinivasan
Pranay Srinivasan
Ben made me a video for Instagram. It was amazing. Such high quality production!!
Jack Morgan
Jack Morgan
Can’t recommend highly enough. Creative design with quick delivery!
linda duffey
linda duffey
EIC is great to work with. Very attentive, able to handle quick turnarounds and translate creative direction well. Highly recommend.
Adrienne Lahens
Adrienne Lahens
Fast, efficient and amazing creative expression which is the thread that runs through all their work. Zarity Media has been working alongside EIC for over six months and the projects they have delivered on have been diverse, every one executed with utmost proficiency
Luka Zak
Luka Zak
Very helpful, and understood what I wanted for my website. Glad I went with E.I.C.
Scott Mckee
Scott Mckee
EIC are the best around. Have helped me in many aspects of the different businesses I am involved in. True insight and understanding of a complex environment and landscape. Can’t recommend enough.
Oliver Ward
Oliver Ward
Great company to work with really helpful and honest, which is nice to know in an industry which is confusing to many. I would thoroughly recommend if your looking to take your company to bigger and better things.
James Plumb
James Plumb
Really grateful for the team at EIC helped me improve my ROI on e-commerce. Wish I could give them more than five stars!
Harry Speers
Harry Speers
Great team, professional and reliable service delivery.
Eddy Blessing Eka
Eddy Blessing Eka
Great company!!! Really helped my business grow, reccomend
Bailey Nicklen
Bailey Nicklen
Created a website for me. Fast, efficient and extremely professional. Very happy with the end product. Would highly recommend to anyone!
alex shafiq
alex shafiq
Got something for everyone! Great service.
Scarlett Ozetem
Scarlett Ozetem
Their understanding of the digital landscape was amazing and their execution of what they delivered was professional and worth every penny!
peter sansom
peter sansom
Truly phenomenal service throughout every step of the process. Team was impeccable, very grateful to everyone involved!
Honor Teideman
Honor Teideman
The team helped me greatly to develop my ecommerce and increase my social media coverage
Jesus Alonso
Jesus Alonso

 
 


 
 
 

Influencer Marketing FAQ’s

 

What is social media influencer marketing?

Influencer marketing is when a brand invests in someone (or something) with a large audience on social media to promote their product, brand, service or even themselves.

It was reported in 2017 that $570million was spent on Influencer Marketing globally. Just 12 months later in 2018, $1.6billion was funneled into sponsored posts on Instagram alone.

Influencer marketing allows brands to get exposure for their product as well as having a reputable brand ambassador onboard in one swift transaction. Traditionally, brands would spend millions on attracting famous faces to their advertising campaigns and then even more on the production of an advert and the cost of taking it live on mainstream TV.

 
Is influencer marketing effective?

Like most things, it’s great when done well & horrendous when done badly. Influencer marketing has grown massively in the past 3 years to the point where fake influencers and skewed insights can be a huge problem.

When done professionally and with the right experience, influencer marketing can turn your brand into a viral sensation in a matter of hours. It really is one of the most powerful marketing tools in modern society.

Millions of dollars in ad spend is wasted each year on falsified metrics and it means that navigating the landscape without expert help can be really troublesome. That said, where there is success there is often people looking to steal. Fake influencers are the thieves in this market.

Short answer: Yes, it’s effective but don’t invest blind and hire a professional to manage your campaigns; likes and followers don’t always mean an ROI for you.

 
What are the benefits of influencer marketing?

You can build trust with your prospective audience; an influencer usually has a large following for being someone who is well known and often trusted in their community. Whether it’s from being an athlete, YouTuber or Reality TV star people with a lot of followers are often considered role models and trusted members of our online communities.

It also improves brand awareness; the very definition of an influencer is someone who can INFLUENCE people to make decisions based on their endorsement and/or open consumption of said products or services. An influencer posting means more eyes on your brand and ultimately, more potential customers.

Also, when paying an influencer to review or endorse your brand online, they often have to produce content around the brand you are promoting. As an influencer, the chances of them being capable of producing quality content is very high and means you can utilise this content on your website or social profiles to add value to your existing content strategy.

When working with a professional agency, influencers can be targeted based on their niche and the interests of their audience. This allows you to put your brand in front of an audience that would benefit from your product or service, have a notable figure in their industry endorsing it & produce content for you in one swift transaction. It’s no surprise influencer marketing is such a popular marketing strategy.

 
What makes an effective influencer?

Quality Content + Engagement + Relevance = Success.

That’s our winning formula. An influencer with 5,000 followers can be more effective for your brand than someone with 1M. It’s about understanding the audience of your brand and seeking influencers that create quality content around that niche (or one that is relevant).

We define quality content based on the level of engagement on the post and the aesthetic.