As one of London’s leading influencer marketing agencies, we have built a highly successful model. It allows our clients to maximise their spend and produce winning ROI.
We work with influencers who have been tried and tested. We have access to over 20,000 influencers (including micro-influencers). In addition, we work with a handful of carefully selected partner agencies to ensure the right fit for all our client’s needs.
EIC Influencer Marketing Explainer Video
In the following short video, we explain just what goes into creating a successful Influencer Marketing campaign. Press play and enjoy!
Why EIC Influencer Marketing Agency London
- Proven track record of positive Influencer Marketing ROI,
- Over 40 years of combined in-depth experience,
- Winning Influencer Marketing campaign strategies.
- Excellent personalised influencer outreach and account management,
- In-depth reporting,
- Simply better than other influencer marketing agencies!
Influencer Marketing Agency London
In just a few years, influencer marketing has established itself as one of the most dominant forces in the online marketing space. According to research by Business Insider, the industry in the US alone is projected to be worth $15bn by 2022!
With success comes various pain points and issues that people will face. Fake followers, fake metrics, algorithm changes, exclusivity deals, poor content & lack of true marketing experience are all issues that plague both agencies and the clients looking to use the services.
As one of the leading influencer marketing agencies in London, we pride ourselves on providing ROI focused marketing solutions. With that comes a unique approach to problem-solving and extreme emphasis on transparency.
We perform a full audit of each creator we run campaigns with. And we have had some serious success in the process!
So What Is Influencer Marketing?
Influencer Marketing is a combination of marketing techniques past and present. It takes the concept of celebrity endorsement and places it in today’s digital landscape.
The only difference being that the outcomes of the campaign are more closely intertwined between brand and influencer than past simple endorsements. In general, it’s more collaborative in function and spirit.
Influences are everywhere. Just about anyone can be an influencer. What sets the good from the bad is their reach, essentially the number of followers they have on social channels and the wider web, and their authenticity.
They can be anyone from a makeup artist on Instagram to a copywriter with a big Facebook group following.
Industry Thought Leaders
In any given niche or industry there are people that have a natural following because of the authenticity, knowledge, and authority with which they write and post content.
Their audiences can range from a few thousand in a micro-niche right up into multi-millions. And it’s the audiences of the influencers in your niche that you want to try to leverage by working with the right influencers.
Effective Influencer Marketing Agency Strategies
The key to a successful influencer marketing campaign is to:
- Identify what outcome you want from the campaign. We call these Key Performance Indicators or KPI’s.
- Create a shortlist of influencers in your market based on their reach and how they align with your brand.
- Develop a realistic budget.
- Match your strategy to your KPI’s and budget.
- Plan a schedule.
- And start reaching out to influencers.
Naturally, as a seasoned influencer marketing agency, we can do all of this for you and in close consultation with you. The above is simply an outline of the process we will take to help you achieve your goals.
Influencer Marketing Clarification
It’s important at this point to make clear that influencer marketing is not simply a case of giving someone a big bundle of cash and expecting great outcomes.
Influencers work hard on building their audiences and maintaining a quality standard in all their posts. So no credible influencer is going to just align themselves with a product or service they don’t believe in simply for a quick payday.
Just like most social and content campaigns, it’s a process that needs time to grow. It’s not direct selling. Instead, you need to establish and prove your authority as a visionary and leader in your industry and market.
You want to become the name that people automatically associate with your industry. Think Dyson with vacuums or Jacuzzi with hot tubs.
And working with the key influencers as part of a well-planned strategy is the key to getting there. And that’s where we come in.
As a London based influencer marketing agency with years of experience, we can help maximise your spend and obtain results in a realistic time frame. We’re KPI and ROAS driven to help ensure you succeed!
Here are some examples of our influencer marketing work.
EIC x AJ Mitchell
We partnered up with a media network that has embraced meme culture to the max! In fact, they are THE largest meme network in the world. They have over 40M genuine followers in their network and a solid foundation of case studies. We generated over 4.2M unique video views, 221,755 likes & 5,222 comments for artist AJ Mitchell.
AJ’s team informed us that it had been “AJ’s most successful advertising format across the board. We had more profile visits, streams and campaign impressions per dollar spent than any other verticle.”
EIC x Burrito Blanket
Dropshipping has become a popular method of monetising social media and online audiences. So we decided to try our hand at doing some ourselves.
With a handful of our in-house team and a few spare hours in-between client campaigns, we generated over $2,000 in gross profit. We had a logo, website & campaign up within 48 hours of noticing a surge in online content based around Burrito Blankets.
This particular campaign was an in-house challenge for our team. It was about generating as much revenue as possible with a tight budget and limited resources to hand. The team had 6 working days to build the site, create the social content, design the logo, brand the product, source a supplier & market the product.
The results were great, the customers were satisfied, and the team managed to generate a stunning 236% ROI.
EIC x The Q
We partnered with The Q, an interactive trivia app, to drive downloads and increase their user base. The strategy was based on offering white label quiz shows to large influencers with a demographic that would be interested in an app of this sort.
Having successfully launched one show, they soon launched a second & before long we had 4 shows per week being broadcasted live on the app.
The Result?
201,000 link clicks, 10,658 app downloads & 8,136 new unique users on the app tuning into their quizzes week in week out. We fast became their most successful marketing channel. And the accounts we put forward featured on the first two photos on their app store listing.
The average CPI (Cost per Install) in the US stands between $2.50 – $3.00. We managed to deliver the campaign for under $1.50 per install.
The brand has since asked us to co-produce a new native application. It will be based around the same concept to launch in the UK market.
Influencer Marketing Agencies Solution – The EIC Way!
If you’re looking to take your brand to the next level & make it the product or service that everyone’s talking about, give us a call on 0203 538 8437. As one of the leading influencer marketing agencies in London, we have the know-how to make your campaign the success it deserves to be.
EIC Client Testimonials
But don’t just take our word for it. Here’s what our clients have to say about our work and results…
Influencer Marketing FAQ’s
Influencer marketing is when a brand invests in someone (or something) with a large audience on social media to promote their product, brand, service or even themselves.
It was reported in 2017 that $570million was spent on Influencer Marketing globally. Just 12 months later in 2018, $1.6billion was funneled into sponsored posts on Instagram alone.
Influencer marketing allows brands to get exposure for their product as well as having a reputable brand ambassador onboard in one swift transaction. Traditionally, brands would spend millions on attracting famous faces to their advertising campaigns and then even more on the production of an advert and the cost of taking it live on mainstream TV.
Like most things, it’s great when done well & horrendous when done badly. Influencer marketing has grown massively in the past 3 years to the point where fake influencers and skewed insights can be a huge problem.
When done professionally and with the right experience, influencer marketing can turn your brand into a viral sensation in a matter of hours. It really is one of the most powerful marketing tools in modern society.
Millions of dollars in ad spend is wasted each year on falsified metrics and it means that navigating the landscape without expert help can be really troublesome. That said, where there is success there is often people looking to steal. Fake influencers are the thieves in this market.
Short answer: Yes, it’s effective but don’t invest blind and hire a professional to manage your campaigns; likes and followers don’t always mean an ROI for you.
You can build trust with your prospective audience; an influencer usually has a large following for being someone who is well known and often trusted in their community. Whether it’s from being an athlete, YouTuber or Reality TV star people with a lot of followers are often considered role models and trusted members of our online communities.
It also improves brand awareness; the very definition of an influencer is someone who can INFLUENCE people to make decisions based on their endorsement and/or open consumption of said products or services. An influencer posting means more eyes on your brand and ultimately, more potential customers.
Also, when paying an influencer to review or endorse your brand online, they often have to produce content around the brand you are promoting. As an influencer, the chances of them being capable of producing quality content is very high and means you can utilise this content on your website or social profiles to add value to your existing content strategy.
When working with a professional agency, influencers can be targeted based on their niche and the interests of their audience. This allows you to put your brand in front of an audience that would benefit from your product or service, have a notable figure in their industry endorsing it & produce content for you in one swift transaction. It’s no surprise influencer marketing is such a popular marketing strategy.
Quality Content + Engagement + Relevance = Success.
That’s our winning formula. An influencer with 5,000 followers can be more effective for your brand than someone with 1M. It’s about understanding the audience of your brand and seeking influencers that create quality content around that niche (or one that is relevant).
We define quality content based on the level of engagement on the post and the aesthetic.