Do you want to create well designed, highly effective content to tell your brand story? Want to increase the number of sales or leads you receive all whilst watching your brand reputation grow? Then it’s wise to work with a high-quality and experienced content marketing agency. And you’re in luck because we have the expertise, seasoned and proven professional team and methods to help you get the results you desire.
Welcome to EIC Content Marketing Agency!
EIC Content Marketing Services Explainer Video
In the following short video, we explain just what goes into creating a successful content marketing campaign. Press play and enjoy!
Why EIC Content Marketing Agency London?
- Proven track record of producing unrivaled content for clients,
- Over 40 years of combined in-depth experience,
- Excellent personalised client brand strategies,
- In-depth reporting,
- Winning content marketing strategies and creative.
Why Content Marketing?
Effective, valuable and engaging content should be the central focus of your marketing strategy. It should be used to captivate and maintain a well-defined target audience and move them towards the commercial outcome you desire.
Rather than constantly promoting your goods and services, you should present useful and engaging content that helps your audience solve the problems they are facing. This, in turn, builds rapport, trust and ultimately moves your customer prospects through your sales funnel.
Cornerstone Strategy For Major Brands
Most major brands and well-reputed marketing agencies use content marketing as a means of driving sales. Be it Adidas, Nike, IKEA, Land Rover, Goldman Sachs, Taco Bell, Dell, Farmers Insurance and more, most major brands invest in content marketing strategies for one major reason; it’s proven to work!
Key Reasons Content Marketing Is So Effective
- Higher sales
- Lower costs
- The longevity of customer and brand loyalty
In short, content marketing is essential now and for the foreseeable future of digital marketing. Without a well-planned strategy, you’ll continue to miss out on a high percentage of potential sales opportunities.
Marketing Is Ineffective Without Amazing Content
No matter what kind of marketing strategies you employ, content marketing needs to be the core of your strategy, not an isolated afterthought. High-quality content is a factor in all aspects of digital marketing:
- SEO: Google, Bing, and the other major search engines love fresh, quality produced content. Publish it consistently and you’ll be rewarded with organic traffic.
- Social Media Marketing: Your content strategy needs to come before your social media strategy goes anywhere near a scheduling calendar.
- Public Relations: Effective PR plans should focus on the issues your target audience care about.
- PPC: A successful PPC campaign requires great content in the ad and landing page in order to work.
- Inbound marketing: Content is an essential component in obtaining good quality inbound leads. In fact, it’s difficult to implement without it.
Content Marketing Strategy
As one of London’s most successful content marketing agencies, we will work with you to build a content marketing strategy that delivers effective results.
We first need to identify why the content is being created, the audience it is going to help and how it will help in a way no one else in the market is able to.
Content Planning
Once those questions are answered, we will then work to develop a content plan. This report will explain:
- How we plan to implement the strategy,
- The cornerstone topic areas we will develop,
- The assets that will be created for each topic,
- The calls to action we will test,
- The channels it will be deployed in and
- The name of your assigned account manager.
Key Components Of The Plan
The business case for developing a creative content marketing plan: The reasoning behind the content strategy, potential risks, roadblocks, and opportunities and the Key Performance Indicators by which we will track outcomes and results. It will also identify the unique opportunity we hope to exploit as a result of the content strategy.
The target audience avatars and content tree: We will define the target audiences the content is being created for, what problems they face, how we will look to help them overcome them, and what the engagement process steps will be to move them through the sales funnel. This will include everything from specific landing pages, cornerstone content and explainer videos through to sequential retargeting strategies, messaging and offers.
The brand hero story: We’ll specify the brand messages we want to convey about your brand, how they differentiate against your competitors and how we envisage your target audience receiving and acting upon them.
The marketing channels and platforms to be utilised: We’ll map out the search engines and social media channels that the content promotion will take place on. In addition, we’ll lay out how each channel will work cohesively to implement the unified commerce strategy and consistency across channels. This will enable a continuous experience across platforms and throughout the customer journey.
Next Steps
Once the content marketing plan is ready we will send it to you and arrange a time to go through with your department heads and stakeholders. As per any feedback and changes deemed necessary, we will amend the plan and send back to you for sign off.
Once signed off, we will get to work building the content assets and putting the plan into action. And once the campaign is live and running, we will provide monthly reporting on the implementation phases and KPI’s.
You will be able to ask questions with your dedicated account manager throughout the process. It’s important that we keep lines of communication open at all times, especially during the early phase of implementation, so that we can make adjustments based on the KPI results we are seeing.
Types Of Content We Specialise In
We specialise in each of the following content types:
- Infographics: Static, Gif and Dynamic.
- Explainer Videos: Specialised step by step videos that explain how your business or service operates.
- Video Ads: 3D Modelling, Fake 3D, After Effects, Blotter, Timelapse, Infinite Loop, Stomp, Parallax and many more.
- Graphics: Parallax, Fake 3D, Image Grading, Photo Enhancement, Photo Manipulations, Digital Painting, 3D Visualisations and Renders.
- SEO Keyword Optimised Landing Pages: Category and Product Pages.
- Cornerstone Content Articles: Long-form blog posts around which we will comprehensively deal with a given content topic.
- PPC Conversion Optimised Landing Pages: Dedicated landing pages for PPC ads that match the same style, tone, and design of the ads.
- Digital Pitch Decks: For investment, funding and strategic presentations.
Want To Take The Next Step?
To find out more about our content marketing agency and the service we can provide for you, please call us today on 0203 538 8437 or email us at info@everincreasingcircles.com and we’ll be happy to help develop a content marketing strategy that delivers a positive ROI every time.
EIC Client Testimonials
But don’t just take our word for it. Here’s what our clients have to say about our work and results…
